Summary
Matteo's success story in the AI agency space showcases how a non-technical person can generate over $400,000. His agency evolved from development to education, training, and automation services, focusing on remote offerings and upselling. The emphasis on creating internal experts within client companies, selling courses, and overcoming challenges in selling AI systems to resistant companies underscores the value of tailored strategies for growth and client retention. Optimizing marketing, upscaling through training, workshops, and providing real case studies are key components of his successful sales approach. Building long-term partnerships through iterative offers, sparring with clients for optimal solutions, and transforming businesses with AI showcase the pathway to sustainable revenue growth in the field.
Introduction to AI Agency Space in 2026
Matteo shares his success story of making over $400,000 as a nontechnical person in the AI agency space, highlighting his education and training offers and the key factors that led to his success.
Evolution of Matteo's Agency
Matteo discusses his agency's evolution from a general development approach to focusing on education, training, and automation services, emphasizing the importance of remote services and upselling to clients.
Context and Training Workshops
Discussion on hosting in-person workshops, revenue numbers, and the success rate of turning workshop participants into clients, with a focus on creating internal experts within client companies.
Shift to Selling Courses and Automation
Matteo explains the shift towards selling courses, automation, and the challenges faced in selling AI systems to companies resistant to change, leading to the need for creating internal experts.
Optimizing Marketing Strategy
Details on optimizing the marketing strategy, selling training, and workshops, and focusing on upscaling by training champions within client teams.
Sales Strategy and Upselling
Discussion on the sales strategy, utilization of workshops, and training to upsell services, emphasizing the value of creating real case studies and experience for clients.
Transformation Process and Client Relations
Insights on the transformation process, key steps in training and workshops, and building relationships with clients for long-term partnerships and recurring revenue.
Iterative Approach to Offer Development
Explanation of the iterative process in developing offers, passing off development to partners, and the importance of being a sparring partner to clients in adopting AI solutions.
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